Foxie knows that every website has some kind of content explaining what their business does, but not every website has cornerstone content.
Cornerstone content is like chapters of your business’ book: Big, authoritative pieces that defines who you are, what your business does, and how you can help solve a problem.
What Cornerstone Content Does:
At its core, strong cornerstone content:
- Provides super-helpful guidance on topics of your expertise
- Teaches visitors about the challenges you help them overcome
- Helps people easily find and navigate other content on your site
- Reinforces your brand’s purpose and main areas of expertise
These pages act as roadmap. A visitor can start off with a broad overview and then explore related topics that go deeper into subtopics. This helps to create smooth, intuitive experience that keeps people engaged and confident that they are in the right place.
Why Cornerstone Content Matters:
Provides detailed educational cornerstone articles to help your business:
- Show genuine authority – Visitors should leave thinking “Wow…these people really know their stuff.”
- Creates trust with your audience – In-depth, actionable information shows that you understand their challenges.
- Guide people through their journey – Cornerstone pages give newcomers the perfect starting point.
- Support all your other content – Smaller posts can link back to your cornerstone pages, creating a cohesive structure.
How to Create Your Cornerstone Strategy
Choose topics that matter most to first-time visitors. Use clear conversational English…avoid jargon that only confuses people. Focus on solving real problems. Have supporting posts that link back to your most important topics, turning each page into a hub of helpful information.
When it’s time to share and communicate your most important content, Foxie makes it simple. With our built-in communication tools, we help you promote updates, share new posts, and keep your audience consistently engaged.
Text “START” to Foxie at 36943, email me at smcclellan@foxie.com or call us at 866-BE-ENGAGED (866-233-6424).