Foxie knows that if you’ve ever walked through a convention hall, you know the scene: rows of booths, stacks of brochures, and enough branded pens to last a lifetime.
Yawn.
Standing out in a crowded convention isn’t always easy. But with the right strategy, your booth can go from “just another table” to the place that everyone wants to visit.
Here are a few proven ways to stand out from the crowd:
- Optimize your booth design – The age-old adage of “location, location, location” is very important at any convention. End-of-aisle booths often attract more traffic because they are visible from multiple directions. Add a custom-branded curtain, unique lighting, or themed displays to create a booth people can’t help but notice.
- Train your team to engage – The people in your booth should be approachable, energetic, and ready to connect. Standing, smiling, and greeting attendees (as opposed to sitting and staring at your phone) goes a long way. Having a strong elevator pitch and asking thoughtful questions helps create meaningful conversations.
- Leverage social media in real time – Use live video, custom hashtags, and interactive content to expand your reach beyond the convention center floor. Creating a fun, photo-worthy area encourages attendees to share their experience online, giving your brand extra exposure.
- Plan before and after the event – Great convention success starts way before the doors open. Build buzz before the event with social media and texts, and be sure to follow up with personalized messages to turn conversations into real connections.
When it comes to keeping your event organized, LinkMy.Events helps makes the process much easier. From sharing event details to keeping attendees informed and connected, LinkMy.Events helps planners stay organized and professional.
With everything streamlined in one place, you can spend less time managing logistics and more time creating unforgettable event experiences.
When you are ready to simplify all of your event planning needs, text “EVENT” to Foxie at 36943, email us at LinkMy.events@foxie.com or if you prefer to speak with a human, call us at 866-BE-ENGAGED (866-233-6424).