You’ve heard the hype…Gen Zers (1997-2012) are different. Foxie knows that if you’ve ever tried marketing an event to them using a long email and a generic flyer…you’ve probably heard crickets. This is a generation raised on TikTok, real time interaction, and experiences worth posting about.
What this means is: If your event isn’t engaging, they aren’t coming.
Here are five tips on how to make your event Gen-Z approved:
- Make sure you go digital – Hybrid events, fast Wi-Fi, and mobile friendly everything is non-negotiable. If they can’t connect instantly, they’ll disconnect just as fast.
- Meet them on social media – Forget traditional ads…think TikTok, YouTube, and influencers.
- Make it share–worthy – If there’s no photo op, did the event even happen? Create visually fun “Instagram-able” moments that they will want to post.
- Focus on connection, not just content – Nobody wants to sit and listen to a long lecture. Think more along the lines of breakout sessions, networking games, and interactive experiences.
- Deliver real value – Gen Z is known for being budget conscious. If they are spending money, they expect meaningful experiences. Cool perks, and something worth talking about after it’s over.
Keeping Gen Zers engaged means keeping everything fast, seamless, and in one place…and that’s exactly where LinkMy.Events shines. Instead of juggling emails, apps, and scattered communication, you can centralize everything from event details to real-time updates.
With LinkMy.Events, attendees stay informed, connected, and engaged, before, during and after your event. It makes communication instant, interactive, and… most importantly…aligned with how Gen Z actually prefers to connect.
Gen Z doesn’t just attend events. They experience them, share them, and judge them. If you can create something authentic, interactive, and easy to engage with, you won’t just attract them…you will turn them into your biggest promoters.
When you are ready to simplify all your event planning needs, text “EVENT” to Foxie at 36943, email us at LinkMy.Events@foxie.com or if you prefer to speak with a human, call us at 866-BE-ENGAGED (866-233-6424).
