Foxie knows that there are few things more valuable in business than a customer willingly handing over their phone number and saying, “Yes, keep me updated.”
With SMS open rates reaching nearly 98%, text marketing can feel like having a VIP backstage pass directly to your customers. Of course, there is one tiny detail you can’t skip: permission to send them texts.
The good news? Gathering text message opt-ins can be simple, effective, and even fun when done correctly.
Foxie has a few suggestions on ways to grow your SMS subscriber list:
- Use text-to-join keywords – Make it easy and memorable. Ask customers to text words like JOIN, VIP, or DEALS to subscribe. Promote it everywhere…social media, receipts, signage, and events.
- Offer website incentives – A discount or exclusive offer works wonders. “Get 20% off when you sign up for texts” is far more enticing than, “Please give us your phone number.”
- Promote SMS in your emails – Your email subscribers already like your brand. Invite them to join your text list for flash sales, updates, and VIP perks.
- Collect opt–ins at events – Trade shows, pop-ups, and local events are perfect opportunities to grow your list face-to face.
Most importantly, always be transparent. Tell customers who you are, what they will receive, how often you will text, and how to opt-out. Compliance isn’t just smart…it builds trust.
That’s where Foxie and our products LinkMy.Events and LinkMy.Wedding can help. We make it easy to manage compliant SMS campaigns, collect proper opt-ins, organize customer communication, and keep your messaging professional without the headaches.
Your business should feel exciting…not like reading legal fine print at 2:00 a.m.
Text “START” to Foxie at 36943, email me at smcclellan@foxie.com or call us at 866-BE-ENGAGED (866-233-6424).