Foxie knows that when you are in sales, at some point the warm leads will have dried up, referrals have slowed down, and your inbox is quieter than a carwash on a rainy Tuesday afternoon.

That’s when it’s time to tackle the sales activity that makes even experienced salespeople a little nervous: cold calling.

Cold calling is simply reaching out to potential customers who have never interacted with you before. While it may not be glamorous, it remains one of the most effective ways to generate new business.

The secret is understanding that rejection is part of the game. You are going to hear “no.” You’re going to get voicemail, and you will get hung up on.

Foxie has four proven tips to help improve your cold-calling success:

Believe in What You Are Selling

• Confidence is contagious.
• If you genuinely believe your product or service can help people, that enthusiasm will come through in your voice.
• People buy from people who sound authentic and passionate.

Timing Matters

• Avoid Mondays and Fridays whenever possible…people are either looking forward to or recovering from the weekend.
• Midweek afternoons are ideal because prospects are settled into their work routine.
• A well-timed call can make a huge difference.

Use the Right Tone

• Sound friendly, confident, and conversational.
• Nobody enjoys being “sold to.”
• Focus on building a connection rather than delivering a rehearsed sales speech.

Lead with Value

• Prospects don’t care about your features until they understand the benefits.
• Explain how your solution can save time, reduce costs, increase revenue or most importantly, solve a problem.

How Foxie Helps You Stay Connected

Of course, making the call is only half the battle.

Keeping track of prospects, following up consistently, and staying organized is where many sales opportunities are won…or lost. That’s where Foxie comes in.

Foxie’s suite of communication tools helps sales professionals manage conversations across phone calls and text messages. With better visibility into your prospect communications and follow-up activities, you’ll spend less time searching for information and more time building relationships and closing deals.

Successful selling isn’t just about making the first call…it’s about staying engaged until the prospect becomes a customer.

Text “START” to Foxie at 36943, email me at hjames@foxie.com or call us at 866-BE-ENGAGED (866-233-6424).