Let me ask you a quick question: Which do you check first…a new email or a new text? If you are like most people, it isn’t even close.

Foxie knows that most people will ignore 48 new emails, but they will take five seconds to check a text while ordering their morning coffee.

So why are businesses still sending emails that mostly get ignored?

Here are a few reasons why customers are more likely to read your text message:

• Your phone is always nearby – Most people carry their phones everywhere, making it nearly impossible to miss a text.
• Texts are quick and convenient – No scrolling through a crowded inbox looking for that one specific message.
• They feel more personal – A text creates the impression of a direct conversation instead of another marketing email.
• Texts are perfect for time-sensitive updates – Schedule changes, reminders, confirmations, and important announcements are seen much faster.
• Inbox fatigue is real – Between newsletters, promotions, and spam, important emails often get buried before they are even opened.

That’s why smart businesses, event planners and engaged couples are adding text messaging to their communication strategy.

Foxie products make staying connected simple.

LinkMy.Events helps event planners (or anyone trying to organize a gathering of people) keep attendees informed with schedules, updates, FAQs, vendor information and important announcements…all from one easy-to-use, convenient location.

LinkMy.Wedding gives couples an easy way to share wedding details, directions, timelines, and anything else wedding-related. This helps in reducing the endless stream of guest questions and helping everyone stay on the same page…and takes away much of the wedding planning stress.

Email still has its place (you are reading this now), but when your message truly matters, texting helps ensure it gets noticed. The goal isn’t to replace email, it’s to communicate in the way your audience prefers.

Text “START” to Foxie at 36943, email me at ajohnson@foxie.com or call us at 866-BE-ENGAGED (866-233-6424).