Before you assume they don’t want or need anything you have to offer, or think they may have moved to another planet, there are a few things you can do.
First, Don’t Give Up Too Quickly
Customers get busy, just like you and me. Emails get buried; phone calls get ignored (who answers phone calls from unknown numbers)? Sometimes people just need another reminder before making a decision.
A good follow-up strategy can help:
- Make following up easy – Don’t send a five-paragraph email when two sentences will do. Keep your message simple and make it easy for the customer to respond.
- Try a different communication method – Send texts! A short, friendly message can grab their attention without the customer having to dig through an inbox containing 4,000 unread emails.
- Give them a reason to respond – Provide something useful…a reminder, an update, an answer to a question, or a special offer.
- Don’t overdo it – Following up is important, but nobody wants to feel like they are being hunted down. Be persistent without becoming annoying.
Foxie can help
Foxie understands that communication is critical for all businesses. That’s why Foxie products are designed to help businesses communicate more effectively with their customers.
With LinkMy.Events, businesses can use two-way messaging to communicate directly with customers, share important information, send updates, and make it easier to respond.
Your job isn’t to chase potential customers forever. It’s to make communication easy, convenient, and worth responding to.
Because sometimes the difference between “no response” and “let’s do it” is simply reaching someone in the right way at the right time.