Two governing departments mandate what needs to be included in every opt-in text confirmation. The first is the CTIA (Cellular Telecommunications Industry Association.) The second one is the TCPA (Telephone Consumer Protection Act), which has been put in place to protect consumers from receiving text messages they did not request or agree to receive.
Foxie has years of experience working with SMS messaging and that is why can help explain and guide you through exactly what needs to be done to properly send SMS (text) messages.
There are many requirements from both the wireless carriers’ side and the legal side. The requirements that are listed below are the requirements of the CTIA and the carriers and what they require for delivery on their networks.
The Wireless Carriers and CTIA Requirements for Opt-Ins
TCPA Text Message Opt-In Requirements
It's important for businesses engaging in SMS campaigns to stay informed about any updates or changes in regulations to adapt their practices accordingly. Compliance not only safeguards businesses from legal issues but also helps maintain trust and positive relationships with consumers
The above items are legal requirements. Failure to comply with any of these requirements opens the door for consumers to pursue legal action, as they are legally protected by the TCPA.
If the above information sounds confusing... that's because it is.
Let our experts at Foxie guide you through the entire process with our "White Glove Service.".
Foxie has developed FoxieEngage, which is a single platform that gives you the ability to chat, respond to social media questions, text, talk, and communicate with your staff, customers, and vendors…all on their terms and in the way they choose to communicate with you.
Be engaged with your customers...call me at 866-BE-ENGAGED (866-233-6424) text START to FOXIE (36943), or if you prefer, just shoot me an email at smcclellan@foxie.com.
We are looking forward to engaging with you soon.