Foxie Blog

Rich Media Messaging: Harness its power!

Written by Alex Scott | Sep 30, 2024 9:12:44 PM

SMS messaging has been the preferred way of business communication for many years, and rightfully so. Texts are efficient, inexpensive, and everyone is familiar with them. But as with any technology, things are constantly evolving.

Foxie understands this, and this is why we have developed FoxieEngage.

You have been texting your current and potential customers with some success...but does it feel as though things have gotten stagnant?

Let’s talk about Rich Media Messaging (RMM).

What is Rich Media Messaging?

Rich Media Messaging takes SMS to the next level by incorporating multimedia content such as:

  • Images: High-quality visuals or infographics to capture attention.
  • Videos: Create short clips for product demos and announcements.
  • GIF’s: Fun, animated images to inject personality.
  • Audio Files: Personalized voice messages or audio clips for a more human touch.

What happens when you begin to incorporate Rich Media Messaging into your marketing strategy?

  • Enhanced Customer Experience: Rich media allows you to create a more interactive and personalized experience, which in turn makes your customers feel more connected to your brand.
  • Higher Engagement Rates: Rich media messages have significantly higher engagement rates than plain texts. MMS texts (Multimedia Messaging Service) have a 15% higher click-thru rate and a 20% higher opt-in rate.
  • Customers Will Remember You: Customers will remember pictures and videos more than they will just plain texts. Rich media is perfect for brand storytelling, instructional videos and promotions.

How do you get started using Rich Media Messaging?

Your first step is to call Foxie (866-BE-ENGAGED 866-233-6424) and let us show you how FoxieEngage will be THE answer to your business’ communication needs.

Choosing the right platform and creating compelling content like high-quality visuals, GIF’s and videos will ensure that your business will stand out from your competition.

Let Foxie show you how.

Stay engaged with your current and potential customers...call us at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or just shoot me at ascott@foxie.com.