Search engine marketing (SEM) is a digital marketing strategy that aims to increase web traffic or improve the visibility of a website in search engine results pages (SERPs). SEM marketing is related to paid search advertising, but it also involves optimizing your company’s content to rank higher in search engines.
Social media. Love it or hate it, it is here to stay. Now, more than ever, it is vital that you are monitoring what is being said about your business. A couple of rude or inaccurate comments can sway the public’s opinion of your business in a very negative way, even if they aren’t true.