Most people own a cell phone and we all use our phones to send and receive text messages, also known as SMS messaging. Cell phone users are more engaged with SMS messaging than they are with other marketing tools...like email. You receive an alert that you received a text message, and you look at your cell phone within a few minutes or seconds of delivery. It’s a concise message, and you know right away if you are interested or not.
The best text message marketing services, like FoxieEngage, are affordable and easy to use while providing major value.
Foxie has compiled some reasons why you should consider using SMS messaging to promote your business.
Allows customers to opt-in and opt-out – SMS marketing relies on customers opting in. That means your target audience must sign up to receive messages about deals and promotions before receiving them. A big advantage of this is that the customer has agreed to receive messages from you, so they are at least minimally interested in what you are offering so you are not wasting time or money contacting them.
Improves customer engagement - The consumers on your SMS list are willing participants in your promotional campaign, which increases the chances that they will be reading your message. The messages are no longer than 160 characters and take less than 10 seconds to read, so why wouldn’t you at least give them a cursory glance?
Creates a sense of urgency -When you receive a text message, doesn’t it seem more important than an email? This sense of urgency can keep your business and its offerings at the forefront of your customer's minds. This can help you stand out from the pack, as promotional content is far less common in text messages than it is in their email inbox.
Develops and strengthens customer loyalty – Email inboxes are often divided into primary, social, and promotional tabs with marketing emails getting lost somewhere in between. Your customer's cell phone has no such division for incoming texts. This means that when you send a customer a text message, they are virtually guaranteed to see it. When you offer them something of something they value, you are well on your way to gaining that customer's trust because they will then recognize that you are only messaging them with content they deem valuable. This will lead to them becoming loyal customers.
Are you ready to improve communication with your customers and employees?
Allow us to introduce FoxieEngage.
Foxie has developed FoxieEngage, which is a single platform that gives you the ability to chat, respond to social media questions, text, talk, and communicate with your staff, customers, and vendors…all on their terms and in the way they choose to communicate with you.
FoxieEngage is what your business needs and what your customers and employees have been yearning for.
Be more engaged with your customers and employees...call us at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or if you prefer just shoot me an email at hjames@foxie.com.
We are looking forward to engaging with you soon!