Customers are the backbone of every business, and getting new customers is only half the battle. If you ask any successful businessperson, they will tell you the keys to sustaining a successful business are to foster a healthy relationship with your repeat customers and to turn new customers into brand advocates.

We have all been there, having spent hours working with a potential customer. The numerous phone calls, text messages, meetings, and follow-up emails… all with the goal of getting them to sign the contract. But they are moving so slowly as if they don’t have a care in the world. Now what?

I have given up on the idea of carrying around two phones … my own personal cell phone and one dedicated for work. Why would I need two phones if I can get everything done from just my own personal phone?

Today, I am going to talk about creating a world-class marketing strategy that is so easy that you will be kicking yourself for not starting this long ago.

All of us here at Foxie have started our own businesses, me included. Before you take the plunge towards being your own boss, take a moment to read these four tips distilled from my own personal experience that you should consider.