You have finally achieved your dream of running a small business. Congratulations! Your family and friends are excited about what you have built, and they know your product is needed and will fill a void. The dilemma is: How do you let the rest of the world know about your business and what you have to offer?

Today, I am going to talk about creating a world-class marketing strategy that is so easy that you will be kicking yourself for not starting this long ago.

Search engine marketing (SEM) is a digital marketing strategy that aims to increase web traffic or improve the visibility of a website in search engine results pages (SERPs). SEM marketing is related to paid search advertising, but it also involves optimizing your company’s content to rank higher in search engines.

You are positive you have a great business, and you know people would love what you are selling and should be beating down your door to get it.

Most people own a cell phone and all of us use our phones to send and receive text messages, also known as SMS messaging. Cell phone users are more engaged with SMS messaging than they are with other marketing tools, such as email and social media. You receive an alert that you received a message, and you look at it within a few minutes of delivery. It’s a concise message, and you know right away if you are interested or not.