Google processes more than TWO TRILLION searches a year, and more than half of those searches are people looking for something local to them.

What is Omnichannel marketing? When you interact with your customers over their preferred communication channels...social media, texting, email...that’s omnichannel marketing.

This approach enables businesses to deliver a consistent and personalized experience, conversing with current and potential customers by using the channels where they are most comfortable and active.

What is the definition of cold calling? Cold calling is when a sales rep reaches out to potential customers who have had no prior contact with the company. This is done primarily via phone calls and emails.

SMS messaging has been the preferred way of business communication for many years, and rightfully so. Texts are efficient, inexpensive, and everyone is familiar with them. But as with any technology, things are constantly evolving.

Businesses are realizing the importance of using AI, implementing conversational messaging, and targeting specific groups when tailoring their SMS marketing plan.