You are positive you have a great business, and you know people would love what you are selling and should be beating down your door to get it.

Most people own a cell phone and all of us use our phones to send and receive text messages, also known as SMS messaging. Cell phone users are more engaged with SMS messaging than they are with other marketing tools, such as email and social media. You receive an alert that you received a message, and you look at it within a few minutes of delivery. It’s a concise message, and you know right away if you are interested or not.

Many businesses and brands see a drastic decline in sales during the summer months. School is out, families (and your employees) are going on vacation, and everyone is gearing up for the holiday season and the start of the fiscal fourth quarter.

Every business has its own website. There are some sites that look like they were produced by Steven Spielberg, and there are others that look like a 10-year-old put them together for a homework assignment. Hopefully, your website is somewhere in between.

Text messaging has been an essential part of doing business for many years now. Almost every successful business has been using texting to reach out to their customers to keep them informed of what’s going on with their business. Companies that prioritize engagement with their customers can keep up with changes and stay in constant contact. This equates to more business.