This is the age-old question that almost all businesses have asked themselves ... “Why do customers leave us?”

Today’s world is all about instant gratification. Nobody wants to read a long email (if they even find your email in their crowded inbox) or spend more than a few seconds watching a video or reel.

What is Omnichannel marketing? When you interact with your customers over their preferred communication channels...social media, texting, email...that’s omnichannel marketing.

This approach enables businesses to deliver a consistent and personalized experience, conversing with current and potential customers by using the channels where they are most comfortable and active.

What is the definition of cold calling? Cold calling is when a sales rep reaches out to potential customers who have had no prior contact with the company. This is done primarily via phone calls and emails.

SMS messaging has been the preferred way of business communication for many years, and rightfully so. Texts are efficient, inexpensive, and everyone is familiar with them. But as with any technology, things are constantly evolving.