Best Practices for Using SMS(texting)in Sales

Foxie knows that using SMS effectively is a surefire way to increase sales and communication with your customers.

This is what you need and want...right?

To achieve this, you need a strategic approach to ensure that your communication is timely, relevant, and most importantly...compliant.

FoxieEngage has helped deliver MILLIONS of SMS messages, and we are sharing a few key components to ensure your business texting experience is smooth and profitable.

Obtain Clear Consent

Under the law (which is enforced by the TCPA), you need to prove that the people you are sending texts to have agreed to receive them.

• Be upfront with your customers and potential customers; advise them of exactly what types of messages they will be receiving, and how often they will be receiving them.
• Consent can be obtained in several ways, like during the checkout process on your website, on a signup or inquiry form, or even in-person in store or at a live event.
• You MUST keep a record of who, when, and how a customer agreed to receive your text messages.

Clear and Concise Messages

• SMS messages are typically 160 characters or less and require brevity and clarity due to the limited screen space on a cellphone, and readers short attention span.
• Have a single, clear call to action (CTA) in each message to help direct the recipients next step without causing any confusion.
• Proofread before sending. The smallest typo or grammatical error can detract from the professionalism of your message and confuse the reader.

Make it Easy to Opt-Out

• Every SMS message should include simple instructions on how the recipient can stop receiving messages.
• This is usually done by including a short line at the end of the text message such as “Reply STOP to unsubscribe.”

When you are ready to increase sales and better open the lines of communication with your customers, FoxieEngage will help you achieve your goals.

Text “START” to 36943, fill out our contact form, email me at smcclellan@foxie.com, or if you prefer to speak with a human, call us at 866-BE-ENGAGED (866-233-6424).