How Online Reviews Can Make or Break Your Business
Did you know that...
- 93% of people look at reviews before choosing a restaurant or purchasing a product
- 33% of users will upgrade their star rating when an owner or manager responds to their review within 24 hours
We all do it.
When making plans to go to a new restaurant or purchasing something online, we read the reviews first.
We do it for streaming movies and TV shows, so it only makes sense that we do it before spending our hard-earned money.
If two restaurants or businesses have a similar product, and one has great reviews while the other does not...well, that’s a no-brainer. We spend our money at the one with the positive reviews.
Some things to ponder:
- A Harvard study found that each star in a review is worth 5-9% in revenue in either a positive or negative direction.
- How a business responds to negative reviews can offset the original bad review.
- Responding to good reviews also shows that the business cares about how their customers view their establishment or product.
But how do you constantly monitor and instantly respond to everything that is being said on platforms like Facebook, Instagram, and Yelp in real time?
Do you hire someone to monitor your social media? You could, but do you need that extra expense?
FoxieEngage is the answer.
FoxieEngage is a single platform that eliminates the need to login and out of multiple different applications and allows you to respond to social media questions, text, talk, and communicate with your customers and co-workers...all on their terms and in the way they choose to communicate with you.
It doesn’t get any easier than that!
In today’s world of social media, where everyone has a “megaphone”, it is vital now...more than ever....to pay attention to what is being said about your business, and to address the issues IMMEDIATELY. If you aren’t paying attention to AND addressing the issues, your business will surely suffer.
Just one unhappy customer whose question or complaint goes unanswered can cause immeasurable damage.
Don’t allow that to happen.
Be engaged with your customers. Call me at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or if you prefer, just shoot me an email at hjames@foxie.com.