How to Protect Your Brand Identity

We often hear the phrase “Brand Identity,” but not everyone is sure of what that entails. Brand identity can refer to the name, symbol, design, colors, or any other distinguishing features that help customers differentiate between your brand and your competitors.

How are you protecting yours?

Everyone recognizes the “Golden Arches” as McDonald’s, and when you see Mickey Mouse, you think of Disney. Your brand promises a particular experience to your customers through the brand identity that you establish.

This is why it’s vital to protect your brand. You don’t want someone to come along and copy and take advantage of all the hard work you put into establishing your business.

Business identity theft can have dire consequences for your business:

• Tarnished brand reputation
• Loss of customer trust, which in turn leads to…
• Loss of revenue

You don’t need or want these headaches after toiling for so long and hard to get your business off the ground.

 All of us at Foxie have been starting up and running businesses for decades, and we also have our own companies...so we know what it takes to protect your brand. Here are some ways we have found effective that we are sharing with you.

1. Claim your intellectual property right – This will provide you with legal protection for important parts of your brand identity. These include your brand name, logo, domain name, and product designs.
2. Trademark - A registered trademark can help separate your brand from your competitors. You can start by trademarking your brand and logo to ensure no one else can use the same name. 
3. Domain name - Your brand’s domain name is also a part of the brand identity, which is why you need to protect it. More than just a simple website address, it’s the entry point for your business. 
4. Profile management - With your intellectual property protected, the next step is to monitor your brand online. Scammers can create fake social media pages like yours and imitate your brand identity to confuse unsuspecting customers. Scammers can register a domain like yours with just a small typo to avoid getting taken down due to copyright. It’s crucial to consistently look for fake social media pages and websites that are trying to copy your brand identity and make money from it.
5. Establish and maintain clear brand guidelines - Your brand identity is the visual representation of your company and how people perceive you and your products. If you partner with distributors and retailers to sell your products, you need to make sure they represent your brand the same way that you do. 

Now that you are going to pay more attention to your brand protection....Are you ready to improve communication with your customers and employees?

Allow us to introduce FoxieEngage.

Foxie has developed FoxieEngage, which is a single platform that gives you the ability to chat, respond to social media questions, text, talk, and communicate with your staff, customers, and vendors…all on their terms and in the way they choose to communicate with you.

FoxieEngage is what your business needs and what your customers and employees have been yearning for.

Be more engaged with your customers and employees...call us at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or if you prefer just shoot me an email at hjames@foxie.com.

We are looking forward to engaging with you soon!

Be engaged with your customers...call me at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or if you prefer, just shoot me an email at hjames@foxie.com.

I'm looking forward to engaging with you soon!