What Does Your Website Really Say About Your Business?
Every business has a website. Some sites look like they were produced by Steven Spielberg, and others look like a 10-year-old put them together for a homework assignment.
Foxie knows that you never get a second chance to make a first impression. Let's take a look at how to make sure your website is piquing people's interest and isn't driving customers away.
In today’s digital age, a website is crucial for establishing an online presence. It serves as a virtual storefront or office that is accessible to potential customers 24/7, regardless of their location or time zone. It allows your business to reach a broader audience and be available to customers even when your physical location is closed.
A professionally designed and well-maintained website enhances your business’ credibility and builds trust with potential customers. A website provides a platform to showcase your products, services, and expertise, and it gives customers confidence that your business is legitimate and reliable.
Foxie has compiled a short list of four ways to keep people on your website once they have found you, enhance your credibility, and help turn potential customers into actual customers.
- Specific targets – Don’t try to be everything for everyone, because you aren’t and you will end up sounding generic and insincere. Know who your target audience is and cater to what they need and what they are looking for. Don’t include information about the importance of life insurance if your target audience is people in their 20s. They won’t care and will move on. Find your audience and keep them intrigued with relevant content.
- Don’t be vanilla – Vanilla is a great choice when ordering from the ice cream man, but not when talking about your website. Appeal to your reader's emotions to get their attention and draw them in. The way you describe what you sell or offer is so very important. How you describe who you are and what you do is even more vital, so choose your words carefully.
- Your marketing message needs to be consistent – Be sure that your Marketing Team conveys the message you want consistently across ÅLL platforms. Your social media accounts and marketing texts should reflect the same impressions as your website.
- Sales must be on the same page – Once you decide who your audience is, the Sales Department needs to be on the same page as Marketing. The story that you crafted about your company needs to be woven into the full sales process. When the choice comes down to you or a competitor, it’s your story, personal experiences, and the way you can talk about your product/service that will be the difference between closing the deal and losing it.
Making your website a good one is the first step....now are you ready to drastically improve communication with your customers and employees?
Allow us to introduce FoxieEngage.
Foxie has developed FoxieEngage, which is a single platform that gives you the ability to chat, respond to social media questions, text, talk, and communicate with your staff, customers, and vendors…all on their terms and in the way they choose to communicate with you.
FoxieEngage is what your business needs and what your customers and employees have been yearning for.
Be more engaged with your customers and employees...call us at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or if you prefer just shoot me an email at mdaudfar@foxie.com.
We are looking forward to engaging with you soon!
