What Does Your Website Really Say About Your Business?
Every business has its own website. There are some sites that look like they were produced by Steven Spielberg, and there are others that look like a 10-year-old put them together for a homework assignment. Hopefully, your website is somewhere in between.
In today’s digital age, a website is crucial for establishing an online presence. It serves as a virtual storefront or office that is accessible to potential customers 24/7, regardless of their location or time zone. It allows your business to reach a broader audience and be available to customers even when your physical location is closed.
A professionally designed and well-maintained website enhances your business’ credibility and builds trust with potential customers. A website provides a platform to showcase your products, services, and expertise, and it gives customers confidence that your business is legitimate and reliable.
Foxie has compiled a short list of four ways to keep people on your website once they have found you, enhance your credibility, and help turn potential customers into actual customers.
- Make it Highly Targeted – Don’t try to be everything for everyone, because you aren’t and you will end up sounding generic and insincere. Know who your target audience is and cater to what they need and what they are looking for. Don’t include information about the importance of life insurance if your target audience is people in their 20s. They won’t care and will move on. Find your audience and keep them intrigued with relevant content.
- Don’t Be Vanilla – Vanilla is a great choice when ordering from the ice cream man, but not when talking about your website. Appeal to your reader's emotions to get their attention and draw them in. The way you describe what you sell or offer is so very important. How you describe who you are and what you do is even more vital, so choose your words carefully.
- Marketing Message Needs to be Consistent – Be sure that your Marketing Team conveys the message you want consistently across all platforms. Your social media accounts and marketing emails should reflect the same impressions as your website.
- Sales Has to be on the Same Page – Once you decide who your audience is, the Sales Department needs to be on the same page as Marketing. The story that you crafted about your company needs to be woven into the full sales process. When the choice comes down to you or a competitor, it’s your story, personal experiences and the way you can talk about your product/service that will be the difference in sealing the deal.
Your website is very often the first way someone becomes aware of who you are and what you do. As the adage states, “You never get a second chance to make a first impression”. Make your website's first impression about your business a strong one.
Be engaged with your customers...call me at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or if you prefer, just shoot me an email at mdaudfar@foxie.com.
I'm looking forward to speaking with you soon!
