What is Your Sales Strategy?

I don’t know many people that like salespeople. I get it...we can be annoying.

As a consumer, I want to research the product myself, and if I have any questions, THEN I will ask.

The salesperson in me wants to answer your questions before you ask them, make sure you are buying what you want, and don’t allow you to leave the room or hang up the phone without closing the deal.

So, where is the happy medium?

Foxie understands sales, and we have come up with four strategies that apply to just about every type of sale you will encounter.

  • Consultative selling – This approach requires the salesperson to be more of an advisor or consultant rather than just a salesperson. Salespeople will work with the potential customer to understand their needs and goals and offer customized recommendations.

         Think FoxieEngage.

  • Inbound selling – Attract, don’t chase! The potential client has already shown interest by engaging with you in an email campaign, signing up for a newsletter, or commenting on your social media pages or website.

          Great for B2B...a very cost-effective way to sell.

  • Relationship selling – A recent study has shown that 86% of customers with an emotional connection to the salesperson and brand, are likely to become repeat customers. This approach emphasizes the importance of building trust and a great rapport with the customer.

         Examples: Real estate and automobile sales.

  • SPIN selling – (Situation, Problem, Implication and Need-payoff). It is an approach that requires the salesperson to ask pertinent questions and address the prospective customers situation, pain points, and needs.

         Good for emotional sales, like life insurance.

The best salespeople realize the importance of building trust and addressing their customers’ needs. Delivering on your promises and going above and beyond to ensure the customers total satisfaction with what you just sold them, are the keys to selling and keeping a customer for life.

FoxieEngage is an amazing communications tool that allows you to chat, respond to social media questions, test, talk, and communicate with your staff, customers, and vendors.

FoxieEngage will help to increase sales, by offering an all-encompassing, simple, and affordable way to communicate with your customers and potential customers.

Call me at 866-BE-Engaged (866-233-6424), text START to FOXIE (36943), or if you prefer, just shoot me an email at mdahle@foxie.com.

I’m looking forward to engaging with you soon.