What is Omnichannel marketing? When you interact with your customers over their preferred communication channels...social media, texting, email...that’s omnichannel marketing.

This approach enables businesses to deliver a consistent and personalized experience, conversing with current and potential customers by using the channels where they are most comfortable and active.

Struggling with closing sales? As salespeople, we can all empathize with this situation. We’ve found a potential customer who NEEDS what we are selling. It’s a no-brainer that the product is a perfect fit for their business and what they are trying to accomplish.

I don’t know many people that like salespeople. I get it...we can be annoying.

You got on an airplane, picked up your rental car and check into your hotel. You put on some nice clothes, met a lot of interesting people, and learned some cool new things.

The conference ends and you go back to your hotel room. You take off your shoes, change clothes, and begin thinking about your trip back home and what faces when you get there. The kids, the dog, you need to do laundry and go to the store, etc.  

Now what?

You have finally achieved your dream of running a small business. Congratulations! Your family and friends are excited about what you have built, and they know your product is needed and will fill a void. The dilemma: How do you let the rest of the world know about your business and what you have to offer?