Conquering Cold Calling: Overcoming the Fear

What is the definition of cold calling? Cold calling is when a sales rep reaches out to potential customers who have had no prior contact with the company. This is done primarily via phone calls and emails.

Some find this daunting and may be intimidated, but it’s a powerful and inexpensive way to generate leads, build relationships, and grow a business. It’s not for everyone...but with the right mindset, sales approach, and some good leads... it can be highly effective.

Foxie understands the importance of bringing new customers into the fold and has compiled a short list of tips to help you

Overcome Your Cold Calling Fears:

• Prepare before the call – Research who you are calling. Understand their business and explain how you and your product can help.
• Know what you are going to say –. Nobody wants to hear stammering or a robot reading from a script. Have a clean and concise introduction that describes the value of your product and a call to action.
• Rejection will happen...a lot – Don’t take it personally. Receiving phone calls in the middle of the day from strangers can be frustrating, so learn from each rejection and tailor your approach accordingly.

Sending Cold Emails

Cold emails are a less intrusive and more scalable way to contact new prospects. To help improve the chances that your email will be looked at... not many people open emails from strangers.... personalize each one, keep it short, and focus on a solution to their needs.

• Create an attention-grabbing subject line – Create a compelling subject line to increase open rates.
• Personalization – Tailor every email to that recipient’s specific wants and needs.
• Set a call to action – Make it clear what you’d like the recipient to do next.

Cold calling and cold emailing are great ways to reach out to prospective new customers when done properly. With the right mindset and positive attitude, you can turn your fear of rejection into an opportunity for growth and success.

Foxie understands the importance of communication, and that is why we developed FoxieEngage...combining all your texts and social media messages into a single inbox.

 Stay engaged with your current and potential customers...call us at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or just shoot me an email at smcclellan@foxie.com