If you are doing any kind of marketing or selling, you have probably heard of the TCPA. If you haven’t, the TCPA stands for the “Telephone Consumer Protection Act,” which was passed by Congress in 1991. It is the primary federal law governing all telephone solicitations, including text messages.

Businesses are realizing the importance of using AI, implementing conversational messaging, and targeting specific groups when tailoring their SMS marketing plan.

Your customers have more options than ever as to where to take their business, so you need something that will make yours stand apart from your competition. You have (hopefully) been sending out business text messages to announce daily specials, sales, or to introduce a new product or feature. (If you haven’t been, you need an SMS marketing platform like FoxieEngage.) That’s a great start...but if your customers have a question or suggestion...are they able to respond to your SMS text messages?

Are you feeling overwhelmed with the way you are currently attempting to communicate with your customers?

Your website is quite often the first-place customers go when trying to learn about what your business does and what you as a company are all about.