What is the definition of cold calling? Cold calling is when a sales rep reaches out to potential customers who have had no prior contact with the company. This is done primarily via phone calls and emails.

SMS messaging has been the preferred way of business communication for many years, and rightfully so. Texts are efficient, inexpensive, and everyone is familiar with them. But as with any technology, things are constantly evolving.

The way people communicate with each other has dramatically changed over the last decade, and texting is now overwhelmingly the way in which people prefer to communicate. Studies have shown that over 90% prefer texting to a phone call...and this is for both personal and business relationships.

We spend much of our day online. Working, shopping, streaming videos and shows, playing games, etc... this leaves a trail of your activities known as your digital footprint.

Businesses need to be constantly looking for a way to stay competitive and firmly in the forefront of the minds of customers looking for their services or products.