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Customers are the backbone of every business and acquiring new customers is only half the battle. If you ask any successful businessperson, they will tell you the keys to sustaining a successful business are to foster a healthy relationship with your repeat customers and to turn new customers into brand advocates.
The million-dollar question is: How do I do this?
Picture this: You have been trying to reach a customer/colleague with some very time-sensitive information. You have called them numerous times and left multiple messages but haven’t received a response. You check your email and there isn’t anything new there.
You start to panic and send a message through a less-than-reliable messaging system…no response. You finally try their social media, hoping to initiate any form of communication with them before the deadline expires. Crickets. Now what?
Your inbox is overflowing with unread emails. When was the last time you checked your email? How do you know what is important and what isn’t? Do you open each email and read it, or do you give a cursory glance at the headline before mass deleting them?
I'm guessing the latter.
Do you wonder what a “unified communications platform” is?
