You run a small business. How do you market it?

When you own or run a small business, undoubtedly one of your major challenges is determining how to make your business stand out from your competition.

There are 100 places to get a pizza or to take my car to get fixed in town...why should I come to your place of business?

Stand apart from your competition by understanding what you do best, then focus on promoting that. By demonstrating that you offer something that adds value over your competition, you will gain that potential client’s interest and trust.

If you do any of the following, PROMOTE them:

• Serve a niche market better than anyone else
• Have an easier way of doing something
• Describe why your long-term clients stay with you
• Provide customization to products that others normally don't 
• Offer training and excellent customer service to help your clients get the most from your products

Find your target market – By figuring out and focusing on your niche you will then be able to concentrate on what you need to do or adjust to make and build strong customer relationships.

Be easy to work with –From your first contact with a potential client to years later after you’ve been working together, you must make your customers feel like they’re the most important ones that you have. They must be able to contact you however and whenever they want...this is where FoxieEngage will become your new best friend.

Be the solution to a problem – Talk with your customer and ask what issues they are facing, or what could they use to make their job easier and more profitable. By making your solutions turnkey, you will be able to better assist your customers in a timely manner.

Evolve – Every business evolves and yours shouldn’t be any different. When a customer laments that they wish they had something, do your best to provide it. There are a lot of businesses like yours out there, so make sure you are providing and delivering your product better than anyone else. 

Explain how your business reflects your values – Tell your potential clients why and how you came into the line of business you are in. Let them hear your passion and your belief that your product is second to none.  When they see your passion, this will help convince them to believe in you and your company. 

Here at Foxie, we want to see every small business succeed. We have been in your shoes and we know the struggles small businesses face every single day.

Are you ready to take communications between your customers and employees to the next level?

Allow us to introduce FoxieEngage.

Foxie has developed FoxieEngage, which is a single platform that gives you the ability to chat, respond to social media questions, text, talk, and communicate with your staff, customers, and vendors…all on their terms and in the way they choose to communicate with you.

Be engaged with your customers...call me at 866-BE-ENGAGED (866-233-6424), text START to FOXIE (36943) or  shoot me an email at hjames@foxie.com.

I'm looking forward to engaging with you soon!