Search engine marketing (SEM) is a digital marketing strategy that aims to increase web traffic or improve the visibility of a website in search engine results pages (SERPs). SEM marketing is related to paid search advertising, but it also involves optimizing your company’s content to rank higher in search engines.

You are positive you have a great business, and you know people would love what you are selling and should be beating down your door to get it.

So why aren't they?

Most people own a cell phone and we all use our phones to send and receive text messages, also known as SMS messaging. Cell phone users are more engaged with SMS messaging than they are with other marketing tools...like email. You receive an alert that you received a text message, and you look at your cell phone within a few minutes or seconds of delivery. It’s a concise message, and you know right away if you are interested or not.

Many businesses and brands see a drastic decline in sales during the summer months. School is out, families (and your employees) are going on vacation, and everyone is gearing up for the holiday season and the start of the fiscal fourth quarter.

But you still have a business to run.

Every business has a website. Some sites look like they were produced by Steven Spielberg, and others look like a 10-year-old put them together for a homework assignment. 

Foxie knows that you never get a second chance to make a first impression. Let's take a look at how to make sure your website is piquing people's interest and isn't driving customers away.