What is the definition of cold calling? Cold calling is when a sales rep reaches out to potential customers who have had no prior contact with the company. This is done primarily via phone calls and emails.

SMS messaging has been the preferred way of business communication for many years, and rightfully so. Texts are efficient, inexpensive, and everyone is familiar with them. But as with any technology, things are constantly evolving.

Businesses are realizing the importance of using AI, implementing conversational messaging, and targeting specific groups when tailoring their SMS marketing plan.

You have finally achieved your dream of running a small business. Congratulations! Your family and friends are excited about what you have built, and they know your product is needed and will fill a void. The dilemma: How do you let the rest of the world know about your business and what you have to offer?

Let's talk about creating a world-class marketing strategy that is so easy that you will be kicking yourself for not starting this long ago.

Foxie knows marketing, and this one-minute read will give you some ideas you may have forgotten or never even thought about.