When a customer likes you, they will continue to do business with you. If they don’t feel that bond, they will take their business elsewhere. Think about your life experiences. If you walk into a bar and the bartender ignores you and makes you wait to take your order, then when they finally do come around and there is no small talk at all, you feel like a business transaction. But when the bartender approaches you as soon as you sit down, introduces themselves and asks your name, that makes you feel welcome and that you will be taken care of. The same should apply to your business.

All successful businesses realize the importance of keeping their customers happy and making them feel like they really are more than “just a customer.”