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What is SEM marketing?

Search engine marketing (SEM) is a digital marketing strategy that aims to increase web traffic or improve the visibility of a website in search engine results pages (SERPs). SEM marketing is related to paid search advertising, but it also involves optimizing your company’s content to rank higher in search engines.

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What is a "Bottom-Up" culture in the workplace?

A Bottom-Up culture is a company’s approach where decision-making, idea-sharing, and problem-solving aren’t solely dictated by the corporate office. These ideas derive from varying levels of the company’s employees, from entry-level to management. People are happier when they have input about their workplace, rather than orders and ideas being barked down from above by company officers.

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