A business will use its chosen text message marketing platform to send both informational texting services and promotional messages, through an SMS API integrated into its CRM application. Just having a marketing platform, does not mean it comes ready to send a message. Every time a message gets sent the application needs to know which cell phone operator the message needs to go to in order for it to be received by the intended recipient.

Employee and customer expectations are constantly changing. Your business wants to always be adding desirability to your customers' experience, driving and ensuring future business outcomes, all while helping your employees stay productive and happy. To achieve this, your company will need to reimagine their customer experience and consider top trends that will define 2022.