Search engine marketing (SEM) is a digital marketing strategy that aims to increase web traffic or improve the visibility of a website in search engine results pages (SERPs). SEM marketing is related to paid search advertising, but it also involves optimizing your company’s content to rank higher in search engines.

Employers and employees both want stability in the workplace. People don’t like bouncing around from job to job and nobody likes being “the new person.” Most people I have spoken with want to develop roots with one company, work their way up, and be appreciated for their hard work.

Every day, we learn something new about ourselves and about the people around us. Referring to our younger years, we have all heard the phrase, “I wish I knew then what I know now.”

A Bottom-Up culture (sometimes called a “Grass Root Culture”) is a company’s approach where decision-making, idea-sharing, and problem-solving aren’t solely dictated by the corporate office. These ideas derive primarily from varying levels of the company’s employees, from entry-level to management. People are happier when they have input about their workplace, rather than orders and ideas being barked down from above by company officers.

Like most people, you work 40-plus hours a week and really look forward to the weekends. Friday afternoon at 5:00 pm rolls around and you have the best intentions of relaxing, getting things done around the house, enjoying a nice dinner with that special someone…and then you start thinking about Monday.