You got on an airplane, picked up your rental car and checked into your hotel. You put on some nice clothes, met a lot of interesting people, and learned some cool new things.

The conference ends and you go back to your hotel room. You take off your shoes, change clothes, and begin thinking about your trip back home and what faces when you get there. The kids, the dog, you need to do laundry and go to the store, etc.

Hold on. You just attended a conference that comes with expenses and your boss expects to see a return on his/her investment.

What exactly is “Franchise Marketing?” Franchise marketing is the way franchisors and franchisees grow their business. Their goal is to find people who may be interested in becoming a franchisee, as well as to attract new customers. 

There are two different kinds of salespeople. Your traditional “salesperson” wants you to buy their product, whether you need it or not. It is their job to sell.

Then there is “the problem solver.” They listen to your wants and needs and explain how their product can help your business. If they can’t figure out a way to help you, they will acknowledge this and they will walk away.

Be a “problem solver.”

All sales/call centers have good and bad agents, it’s the nature of the business. It’s how you are measuring what is good for your company, and what isn’t, that will enable you to minimize inefficiencies and maximize revenue. Focusing on and expanding upon what is working, and fixing or replacing what isn’t working as efficiently as it needs to be, are the keys every successful business focuses on.

Customer health scoring is an essential tool for small businesses to understand the health of their customer relationships. It helps companies identify which customers are most likely to remain loyal and which ones are at risk of churning, or leaving for a competitor. By regularly monitoring and improving their customer health score, small businesses can allocate their resources more effectively, prioritize customer engagement and retention efforts, and ultimately improve their bottom line.