What is Omnichannel marketing? When you interact with your customers over their preferred communication channels...social media, texting, email...that’s omnichannel marketing.

This approach enables businesses to deliver a consistent and personalized experience, conversing with current and potential customers by using the channels where they are most comfortable and active.

What is the definition of cold calling? Cold calling is when a sales rep reaches out to potential customers who have had no prior contact with the company. This is done primarily via phone calls and emails.

In 2024, kids are seemingly born with a device in their hand. It’s a sign of the times...and when not used or monitored properly, the online world can be a very scary and dangerous place.

SMS messaging has been the preferred way of business communication for many years, and rightfully so. Texts are efficient, inexpensive, and everyone is familiar with them. But as with any technology, things are constantly evolving.

The way people communicate with each other has dramatically changed over the last decade, and texting is now overwhelmingly the way in which people prefer to communicate. Studies have shown that over 90% prefer texting to a phone call...and this is for both personal and business relationships.