Customers are the backbone of every business and acquiring new customers is only half the battle. If you ask any successful businessperson, they will tell you the keys to sustaining a successful business are to foster a healthy relationship with your repeat customers and to turn new customers into brand advocates.

The million-dollar question is: How do I do this?

Getting a new customer is only half the battle. Keeping your customers happy so they will remain customers for life is the hard part. Customers can switch businesses whenever they want if expectations are not being met, so it is imperative to do everything we can to ensure that we are constantly evolving to meet their wants and needs.

Employers and employees both want stability in the workplace. People don’t like bouncing around from job to job and nobody likes being “the new person.” Most people I have spoken with want to develop roots with one company, work their way up, and be appreciated for their hard work.

So why do people leave?

Like most people, you work 40-plus hours a week and really look forward to the weekends. Friday afternoon at 5:00 pm rolls around and you have the best intentions of relaxing, getting things done around the house, enjoying a nice dinner with that special someone…and then you start thinking about Monday. 

One of the most underrated concepts in business is the idea of “happy employees equal happy customers.” Investing in your employees' well-being is one of the most important investments any business owner can make.

Foxie knows this and that is why we have compiled a quick list of reasons why putting your employees first will ultimately result in the successful growth of your business.