Today, I am going to talk about creating a world-class marketing strategy that is so easy that you will be kicking yourself for not starting this long ago.

Social media is here to stay. When you see that you have hundreds of requests for information (which can be a good thing), it can become overwhelming trying to respond. And dealing with SPAM! Nightmare.

Employers and employees both want stability in the workplace. People don’t like bouncing around from job to job and nobody likes being “the new person.” Most people I have spoken with want to develop roots with one company, work their way up, and be appreciated for their hard work.

Every day, we learn something new about ourselves and about the people around us. Referring to our younger years, we have all heard the phrase, “I wish I knew then what I know now.”

A Bottom-Up culture (sometimes called a “Grass Root Culture”) is a company’s approach where decision-making, idea-sharing, and problem-solving aren’t solely dictated by the corporate office. These ideas derive primarily from varying levels of the company’s employees, from entry-level to management. People are happier when they have input about their workplace, rather than orders and ideas being barked down from above by company officers.